Email 营销 – 建立Opt-in邮件列表|WA课程第二周

三月 25, 2008

EMAIL营销

第一步安装autoresponder。在众多的在线autoresponders当中,Aweber是其中最好的产品之一。在本课程我们将对Aweber的功能,工具进行简单介绍,在这里我们强烈推荐你使用Aweber。Aweber 是值得信赖的公司,对于EMAIL MARKETING你应当尽量避免使用免费的autoresponder,因为恐怕没有人会把自己的邮件列表与所有人共享,你应当为你的邮件列表中的客户负责,所以选择有信誉保证的付费服务是最好的选择。

1 打开网页: www.Aweber.com 点击”ORDER”按钮,输入你的信息。对于这样的服务来说19.95美元一个月应该要算便宜了。如果对邮件列表的用处还表示怀疑的话,你可以先只购买一个月的服务。
2 注册了Aweber后,你会收到他们发给你的EMAIL,里面有你的登录细节。登录帐户后,你可以参考本课程来建立你的邮件列表。


安装Mailing List的步骤

1 先登录到你的Aweber帐户 http://www.aweber.com/login.htm。你会看到一个默认的邮件列表已经创建好了,看上去像default298934这样的列表名称。

我们要修改这个默认列表,让它为我们收集客户的资料。点击“List Settings”,你会被带到一个新的窗口,在这里是该列表的设置表单,你可以修改各项设置。

2 输入list name,description,company name,website url,剩下的logo url和divider html color可以为空。你还需要设置一个你自己的邮件,作为自动回复的发件邮箱。

Don’t Forget To Follow Up

Follow-up 消息非常重要,因为它可以自动化你的邮递序列并且让你的EMAIL营销活动非常容易管理。如果有人注册了你的邮件列表,Follow-up消息会立即发送给他们

Follow-Up Messages

1 登录到你的Aweber帐户,点击 “Select List” , “Messages” tab.
2 在 “Messages” tab上,你可以看到 “Create Message 1″链接,点击该链接
3 进入消息管理器后,在这里可以添加你的消息文本,这里有两个文本输入框,”Plain Text Message”中只输入文本, “HTML Message”中则可以输入HTML代码和文本。最好两个都填,因为不是所有的EMAIL服务器都允许显示HTML。

为你的消息选择一个模板。

“Merge Personalization Fields”. 这个选项允许你在邮件中显示订阅者的名字,比如你可以插入代码: {!name}.到邮件中,这样用户就知道收到的不是垃圾邮件了。

写完follow-up消息后,确认你添加了到你网站的链接,或者affiliate links到EMAIL中。你需要提供回到你站点的引用,让你的订阅者知道要去哪里购买。在Aweber中的“Click Tracking” 功能可以跟踪分析你邮件中链接的点击率。

4 点击“save”按钮保存。你可以看到一个叫“Spam”的菜单标题,应当让Spam的值越小越好,如果这个值太高,你的订阅者很可能会直接把你的消息扔到垃圾箱。如果这个值高了,你就必须对消息进行修改和重新设置,否则达不到预期的效果。按照课程中的介绍来写的话,一般这个值都在0.2左右,已经是很低了。尽量让它低于3,总之越低越好。

点击“Test”测试,系统会把这消息发给你自己,看看是什么效果,建议在创建消息后先自己测试一下,看看效果和语法错误的检查。

Adding the Sign Up Form

创建 Sign Up Form

1 Log into your aweber account by visiting http://www.aweber.com/login.htm.

With your list selected in the top “Select List” box, you need to click on the “Leads” tab, and then click “Web Form Generator”.

2 Upon clicking on the “Web Form Generator ” tab, you will be taken to a screen that looks similar tot he page on the right. In the middle of the screen you will see a link that says “Create new web form “. Click on this link.
3 You will be taken to the “Web Form Generator – Edit” screen. This is where you are going to set up your form for people to enter their names and e-mail addresses.

At the top of the “Edit Web Form” section, you need to enter a name for your form. This name will only be seen by you, so use a name that makes sense to you. The second section is very important. You need to choose the TYPE of form. For this demonstration we are going to create an “In-Line” form (which is embedded within your page content), however you can choose to use pop-ups if you would like. Both work very well.

In the “Headline” section you need to write something to entice your visitors to sign up to your list. There are probably hundreds of different techniques that you can use here, however we are gong to focus on one only. Your headline needs to be relevant to what you are promoting on your site. If you were promoting a product that focuses on making money line, your headline may be: “Sign Up And We’ll Tell You a Secret That Will Make You a $500/day Internet Marketer!”

A headline like this also needs to be similar to your follow-up message. If you are going to tell people how to make $500/day working form home, you may want to provide an explanation of your “$500/day strategies” in your follow-up message and then recommend some products that will help the person achieve this.

4 Once you have the heading sorted out, you need to specify what Input Fields you want to use. Place a check in the box next to the field you want to include. We recommend collecting your visitors names, and email addresses, and making both of those fields required to sign up to the mailing list.

The screenshot on the right is an example of how you can set up your form.

5 Save your web form and you will be taken to a screen similar to the one on the right. Click on the Highlighted button “Get HTML”. Clicking on this button will bring up a window with the necessary code for your website. We want to grab the “Javascript” version of the code that will look something like this:

<script type=”text/javascript” src=”http://forms.aweber.com/form/34/735330634.js”></script>

We’re only one step away from adding this form to our website!

6 Open your landing page HTML code and paste the Javascript from Step 5 on your page. You’ll want to make sure that you add the code between the <body> </body> Tags on your page or if you are in Site Rubix, you will need to switch to “HTML” editing mode and add the code. Wherever you put the Javascript code is where the inline form will show up on your web page. The screen shot to the right is an example of what the form may look like.

Now all you need to do is save your web page file, and upload it to your server. You will now be able to start building your mailing list. To fully optimize the effectiveness of an opt-in form, you will need to test the web form in different locations on your page. You can also change this web form so that is a pop-up within Aweber. Now that you have learned the basics of how to create a mailing list and how to add it to your page, you have the necessary info to play around with the setup of the page. We highly suggest that you test in-line forms VS pop-ups to see which works better for your landing page.

The next section of this tutorial is going to outline how to utilize your list to make $1000′s.

Using Your Mailing List to Make Money

Now we are going talking about broadcast email messages. A broadcast email is also known as an email “blast” and essentially what you are doing is sending a timely email out to your entire list (or a portion of your list) to provide them with news, information, or promotions.

A broadcast email is similar to a follow-up message, but instead of having it sent at a particular time (for instance, as soon as someone signs up to your list), you can send broadcast messages out at anytime you want. After time your mailing list will grow and hopefully you will be able to get thousands of people signed up to your lists. Top marketers have thousands of people on their mailing lists. Marketers who have been building their lists for years can have 100,000′s of people on their mailing lists. When you reach this point, the potential is endless because every single broadcast that you send out is going to earn you a significant amount of money!

With 100,000 people only one button click away, it is easy to see how you can turn an email list into a gold mine each and every month. With this being said, you DO NOT want to send out emails that simply sell products. In order to keep your subscribers from “unsubscribing” you need to send out quality content. We have tested many different techniques. We’ve sent out guides, tutorials, tips, e-books, how to’s, and other information in our broadcast emails, just so we can keep our users interested in what we have to say and keep them reading our emails. Every once in a while we send out a pure promotional email that can generate literally thousands of dollars – tens of thousands in some cases!

Today you are going to learn how to send out a broadcast email to your subscribers. Yesterday we added the web form to a website so that visitors can join the mailing list, so in time, your website traffic will turn into a large list of potential customers. When they join your list, you are going to need to know how to send out a broadcast email, and the next steps will show you how to do this.

Sending a Broadcast Email

1 Log into your Aweber account and select the list that you want to create the broadcast for. So far we only have 1 list, so it will be selected by default. Next, mouse-over on the “Messages” Tab and then click “Broadcast Edit”.
2 Upon Clicking on the “Create New Broadcast” button you will be taken to the Broadcast Email to Mailing List section. This section is EXACTLY the same as the follow-up screen, so you should already be familiar with this page and how to use it. Write your email in both Plain Text and HTML, and click Save.
3 When you click Save, you will be taken a screen where you will be able to view your SPAM rating. If it is over 3.0, you will need to modify your message to improve upon this. The you will want to test your email. Once you have tested your email, you can click the “Queue Now” button and add your email to the send queue. Once you send your message, you will have approximately 5 minutes to stop the send from going out (unless you specific a time other than the current time). The send queue is very fast, so before you click the “Queue Now” button, make sure your message is properly formatted.

Broadcast Messages are very important as you can turn each email into thousands of dollars, however, you do not want to become SPAMMY, and send out too many emails. It is sometimes a good idea to tell your subscribers up front that they will receive weekly updates and information from you so that they do not consider it spam.

wealthy affiliate网络营销课程的第二十三篇 – 邮件营销 – 如何建立许可式邮件列表

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