Landing Page指南与案例分析

什么是 Landing Page?

Landing page也可以称为着陆页 ,网站上任何一个接受流量的网页都可以称为landing apge。与普通的网页不同,landing page需要完成不同的使命,它需要把访问者引导到他们需要的网页,landing page并不是目标页,而只是引导访问者到目标页的一个中间页面。如果你租过房子,你可能找过房屋中介,landing page就扮演中介的角色。房屋中介需要了解租房者的需求[搜索关键词 – Keywords],并向租房者推荐适合的房子[房子信息也就是landing page的内容],最后由你选择租赁哪个房东的房子[通过landing page到达目标页 – mechants]。

下面是一些将landing page用在不同流量源的例子:

  • 流量来自pay per click (PPC) 搜索引擎广告活动,比如google adwords或者yahoo search marketing,通过不同的搜索关键词进行优化了的多个landing page。
  • 流量从banner广告或图片广告来到landing page,这类流量通常都来自指定的页面,并针对特定的目标客户。
  • 为了推广一个特定的产品销售或引导,从电子邮件中的文本链接而来到landing page的流量。
  • 为了预售一个affiliate产品或opt-in邮件订阅,从blog文章或sidebar而来到landing page的流量。
  • 还有一种就是类似本文章的landing page,由一些专门围绕一个主题的相关页面链接组织起来的landing page,通过本网页你可以到达本网站任何一个与landing page相关的页面。

Landing Page 指南:

我们为大家准备了3个能够帮助你创建一个优秀的landing page的文章资源:

  1. landing page写作中需要知道的10个小秘密
  2. landing page设计的5个小经验
  3. 你的landing page是否是成功的,你需要知道3个关键法则
  4. Landing Page 优化增强: 提高电子书销售的8个技巧
  5. 如何使用Landing Page
  6. 优化Landing Page
  7. 文案写作- 销售文案写作技巧
  8. 写作技巧 – 10个永恒的写作技巧,让你的Landing Page更有说服力
  9. Landing Page 信息图 - 剖析完美的着陆页
  10. Landing Page转换率技巧 - 使用正确的图片来影响人们做出购买决定
  11. 选择的艺术 - 转换率提高10倍,你能做到吗?

下面是几个有用的Landing Page生成工具和模板下载地址

  1. 两个免费的landing page模板下载
  2. Experience Advertising Sitebuilder – 免费商业域名主机+免费利基博客模板
  3. Amazon Landing Page – 一个免费的Landing Page生成工具,专门为amazon的产品生成landing page,这里有一个专门为Kindle Wireless Reading Device生成的landing page,看上去非常不错。

Landing Page Optimization [Landing Page 优化权威指南]英文版免费下载

landing page 优化权威指南

Landing Page 优化权威指南电子书,英文原版免费下载

原创:互联网营销博客 – 转载请注明原作出处!

Apply Make-up like a Pro

Whether it is lipstick, eye liner, mascara, foundation, eye brow pencil or any product in your make-up kit, the way you apply them makes all the difference. Cosmetics can take a simple look to an absolute stunner if applied right and with proper care. Here are some basics that will help you apply make-up like a professional.

Concealer – investing in a good quality concealer is totally worthwhile because it can take up to ten years off your face right away. It helps you cover up blemishes, dark spots, scars and even birth marks in minutes. Simply dab the concealer on the spot and blend in skin by making outward strokes. Remember to not apply concealer on your eyelids as a base as it tends to wrinkle your eye makeup.

how to apply concealer, concealer

Foundation – good foundations contain hydrating and anti-ageing ingredients benefitting your facial skin. Select the right one as per your skin type. Foundations are available in forms of powder, cream or liquid and a mix of both. Cream to powder foundations blend easily with a brush as well as a sponge and give a nice settled powdery or semi matte finish. Though different types of foundations can be applied with different tools, the general rule you can follow is – use a brush if you desire medium to full coverage and apply foundation with fingers to get a light sheer coverage.

Powder – select a larger brush for putting face powder. Take a sufficient amount of powder on the brush and dust it off properly before applying it on your face. Always apply and blend the powder into the skin from the front of your face and on your T-zone, where you tend to get the shiniest first, with very light application everywhere else.

Bronzer – this gives a bright natural sun kissed glow to all skin tones. Always choose a bronzer that is not too strong, only go two shades darker than your skin tone. Start by applying it on top of the forehead, along the cheekbone and the jawline. Keep in mind to apply bronzer on your neck and chest as well to have an even skin and color tone throughout.   

apply bronzer

Blush – add color to your face with a little blush. Blush is available in many colors and formulations. You can choose the color based on how you want your skin to look – a slight hue, rosy glow or peachy. Take a pick from powder, gel, cream or tint blush as per your skin. For e.g. cream based blush works splendidly on dry skin. While putting blush, smile, dust the apples of your cheeks, make angular motions towards the temple and then toward your jawline.

how to apply blush

Eyebrow – sharp eye brows give your face a sharper look. There are gels, brushes, glosses and powders available but the old brow pencil still remains the most popular tool for shaping and defining eyebrows. When using powder, using a small angular brush is a good idea. To give an immediate facelift effect, use powder or pencil to draw along the tops of your brows.

Lipstick – It is advisable to apply lip balm before applying lipstick to even crevices and smooth them. Whichever lipstick you choose, liquid, matte or gloss, start by applying at the centre of the upper lip, extending outward to the corners of the mouth and then blot your lips. This will give it an even look.

Eye shadow – always choose eye shadow that matches the lightest part of your face. Prepare your lids with a matte base eye shadow and dust it on the entire lid and up to the brow bone. Remove excess pigment.

Eyeliner – when applying eyeliner, get as close to the mirror as you can instead of looking straight ahead, lean angle your head upwards and point your chin to the mirror. Looking down start putting the eyeliner from the inner corner of your eye and extending outwards.

Mascara – remember size matters. Therefore choose the wand size carefully when applying mascara to the upper and lower lashes. Brush the mascara wand through the roots of your lashes and move upwards in a crisscross manner.